Fashion Trend: Downsizing Turn in Big Box Retail
Fashion trends may come and go, but these days it seems clothing retailers and brands themselves are on the move…and not always in a good way.
Take for example, J.Crew. In late 2014 it was reported:
And they’re not alone. Just last week there were reports about fashion brand, Jones New York:
And yet again another quality brand last week announced big changes:
“Kate Spade is calling it quits on all Kate Spade Saturday and Jack Spade stores. According to the Wall Street Journal, Kate Spade will move the Saturday brand to a sub-brand under its namesake line and Jack Spade will transition into an online-only shop…”
So what’s going on? Even industry insiders aren’t being very specific. It could come down to merely cyclical shifts and changes in retail… something to be expected from time to time. ..even budgeted for. No biggie.
Another theory might be the shift to on-line shopping. Customers simply don’t have the time to spend at stores. Maybe they don’t want to burn-up gasoline driving to the mall. And now they don’t have to do either, thanks to the internet.
And of course there’s the economy as a whole. It’s always possible people just don’t want to spend the money. There are several websites devoted to downsizing as well. We’re talking everything from closets to housing. (I know you’ve seen the articles and posts on maintaining a 30, or even 10-item wardrobe.)
Although we’d rather live in a world where every business is flourishing and growing, at Annienymotee we look at these situations and immediately think of you..and how you’re ahead of the curve in all this.
Whether you’re paring down, cutting down, or cutting out altogether, we know one way you’re doing it is by taking care of the clothes you already have. Our undershirts for women aren’t just another fashion trend. They’re keeping whatever style you wear looking newer, longer.
By forming a protective barrier between your body (deodorant, lotions, perspiration, etc) and your clothes, you don’t need to launder or dry-clean as often. So clothes retain their vivid colors, textures, and feel… and you have more time and money to spend any way you want.
Now that’s a fashion trend will never go away. 🙂